There is no denying that the momentum and interest for voice technology is growing rapidly. The reality is, everything in your home and office is going to be connected to the internet soon enough, and this will fundamentally transform the relationship between consumers and brands.
We’ve quickly become accustomed to speaking to our devices as it’s become more and more a part of our routine. This progress will only accelerate, and the capabilities of these voice enabled devices will significantly increase. When coupled with more AI capabilities, better natural speech and smoother personal interactions our devices will become increasingly indispensable.
To reach and engage today’s hyper-connected and distracted consumers, brands need to “think beyond the page” to deliver memorable, personalized experiences anywhere and everywhere. Interactive voice engagements allow brands to meet consumers’ new expectations and light the path of awareness, purchase, and advocacy.
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